About us
At Ahead of the Game, we believe good food should make you feel great — body and mind. Founded over five years ago, our mission has always been simple: take your favourite meals and make them better for you, without losing the flavour you love.
We use locally sourced ingredients to keep things fresh, full of goodness, and packed with balanced macros — because eating well should never feel like a compromise. We’re all about real food that fuels your day and supports your wellbeing.
Our story starts with ex-professional rugby player Rory Pitman. After years of having to carefully track every meal for performance, he saw how complicated healthy eating could feel — and how people’s perception of food needed a shift. So he set out to change that. For us, it’s not about perfection — it’s about balance, simplicity, and feeling your best.
Be kind to your mind. Fuel it right. Welcome to food that fits real life.
About us
A-Head Of The Game Nutrition was founded in October 2020 by professional rugby player; Rory Pitman. Having originally wanted to only hold cooking classes and workshops for his mental health in the sports movement; A-Head Of The Game, Rory decided to take these one-off classes and demonstrations in a different direction.
Rory had experienced first-hand the correlation of how your mood and body feels and performs to the food you’re fuelling yourself with and wanted to educate others how eating healthily never has to be boring, and how paramount it is to nourish yourself with the most nutritious food you possibly can, whilst still being cost-effective.
Our Journey
What started as a small team offering individual meal prep packages has grown into something much bigger — and we’re only getting started.
Our first space, Bridgend HQ, is where it all began. It’s our flagship store, and the heart of everything we do. With its industrial vibe and welcoming, feel-good energy, it’s become a local favourite. From our popular brunch menu to a fully stocked prep fridge, this spot has it all.
Next came Whitchurch, which quickly built its own loyal community. It’s a space that brings people together — whether you’re popping in for your weekly prep or staying for a coffee and a chat.
Porthcawl joined the crew soon after — originally a pop-up-style grab-and-go by the harbour, it’s now been rebranded as our Fuel Stop. Still focused on speed and convenience, this spot also brings the added bonus of cold-pressed juices, premium smoothies, and quick bites — perfect for on-the-go balance and wellbeing.
Finally, there’s Pontcanna — our newest location, continuing our mission to make healthy, feel-good food part of everyday life.
Each store has its own vibe, but they’re all built on the same values: community, balance, and food that fuels you — inside and out.
Vision
Our vision is simple: take the stress out of eating well with real, balanced food that fuels your body and supports your mind. Because when you eat well, you feel well — and being kind to your mind starts with the fuel you choose.
Ethos
- Real food, straight up. No trends, no nonsense — just meals that work as hard as you do.
- Fuel with purpose. We’re here to power your body and back your mindset — every meal, every day.
- Balance over extremes. It’s not about perfection. It’s about consistency, energy, and feeling your best.
- Kind to your mind. What you eat affects how you think, move, and feel — so we make sure it’s the right stuff.
- Fresh takes on your faves. The meals you love, made healthier — without losing the flavour or fun.
- Wellbeing is key. Food isn’t just fuel — it’s a tool to boost your mood, mindset, and daily performance.
- Made for real life. Fast, fresh, and never fussy — we take care of the food so you can focus on your grind.
- Community-built. Born in Bridgend, backed by locals, and growing with the people we serve.
3,000,000 happy healthy customers
What Our Customers Say
Trusted fuel provider for 40+ gyms, corporate offices and sports academies. display logos of PureGym, F45, Anytime Fitness, SpinLab Studios, Synergy Tech HQ, WellnessCo (or actual partner list).
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